Squeezy

To make Anchor Squeezy we start by concentrating butter. We then mix this with the vegetable oils, milk, salt, natural butter flavour and a bit of lecithin to make it squeezy and great for baking and frying. After mixing it all we cool it down and fill it into bottles.

No, Anchor Squeezy is not Kosher or Halal certified.

Yes, the milk used for Anchor Squeezy is pasteurised.

We do not recommend freezing Anchor Squeezy.

Yes, Anchor Squeezy bottle and lid can be recycled as rigid plastics.

Any butter will work for baking, but you usually need to wait for it to soften before mixing. Anchor Squeezy can be used straight from the fridge for perfectly smooth batters and a deliciously buttery taste.

Bottle HDPE , cap PP and label PP.

Yes, Anchor Squeezy is enriched with vitamin A and D.

Anchor Squeezy is now available in Tesco in the butter aisle. By the end of September you’ll also be able to find Squeezy in Asda, Morrisons, and Sainsburys.

Anchor Squeezy is perfect for easy baking in any cakes made from a stirred batter with melted or softened butter. This could be brownies, muffins, sponge cakes, banana bread and similar.

Besided from baking Anchor Squeezy is great for frying and basting and adds great taste to all kinds of cooking. Use as you would use butter for frying, basting, greasing pans and even for topping cooked vegetables, meat or other food.

Anchor Squeezy is not suitable for biscuits and pie crusts, as it is harder to work with for those kinds of doughs and will easily become too soft.

Anchor Squeezy is more convenient to use than butter or spreadable, as it is already liquid and can be squeezed right in and stirred easily right away. With butter and spreadable you typically have to either melt or soften the products before you can stir them in. And with Anchor Squeezy you still get the great butter taste as with butter or spreadable.

Concentrated butter, also called clarified butter, is as the name states a concentrated butter. It is mady by melting butter and removing the moisture, so only the concentrated butter fat is left. So in essence, concentrated butter is the milk fat part of butter.

Coconut and Shea oil is added to the product to obtain the perfect functionality for baking. These fats make the product squeezable and soft without becoming too runny.

To make Anchor Squeezy squeezable we needed to add a liquid fat to combine with the butter. For this we chose rapeseed oil, as it is a neutral oil, that do not overpower the taste of the butter in the product. Furthermore, it is considered a healthy oil, based on the high level of unsaturated fats.

No, the product is produced in Sweden. This is done because we have our experts on squeezy butters together with the facilities for producing such products in Sweden. However, our Anchor butter experts have been deeply involved in the product development to ensure that the product lives up to Anchor taste and quality.

To make Anchor Squeezy squeezable we have added some more rapeseed oil than we do in Anchor spreadable.

Anchor Squeezy contains 8% concentrated butter, which corresponds to 10% fresh butter.

Yes, Anchor Squeezy also works perfect for frying and cooking. Use it for frying, cooking and basting just at you would use butter.

No, Anchor Squeezy has to be stored in the fridge.

Anchor Squeezy is best within 4 weeks after opening.

Anchor Squeezy does not contain any artificial additives or preservatives. It does contain a natural aroma and an emulsifier, lecithin, from natural origin.

Yes, as the material used for Anchor Squeezy bottle and lid can be recycled. The material is all virgin as it is in direct food contact. Food safety do not allow PE or PP to be recycled direct into food contact, EFSA approval is not available yet.

Lecithin is an emulsifier that is added to help the milk and fats in the product to mix well and create a smooth product. The lecithin used is from natural origin and can come from rapeseed or sunflower seeds.

Yes, if you have a baking recipe where you would typically use vegetable oil, you can switch to Anchor Squeezy 1:1. Anchor Squeezy will work just as good as the vegetable oil, but you will get the great taste from Anchor Squeezy - just like when you bake with butter.

Yes, you can replace butter 1:1 in all recipes for soft cakes (sponge cakes, banana bread, muffins, brownies etc.). We recommend using regular butter for biscuits and pie crusts.

To take part in this promotion and qualify for your money back will need to;

• Purchase a qualifying Anchor Easy Squeezy Butter product featuring promotional packaging within the promotional period 07/07/24 – 19/02/25.
• Try the product and if you are not satisfied, visit anchorbutter.co.uk/guarantee and complete the online claim form, with the following:
  • Complete your personal details including full name, email address, mobile number, bank account number and sort code, product purchased and the name of the store you purchased from.
  • Upload an image of your itemised till receipt showing the purchase of a qualifying Anchor Easy Squeezy Butter product. The receipt must also clearly show the retailer’s name, receipt number and date of purchase.
  • Tell us the reason in a minimum of 15 words explaining why you didn’t find the product easy to use
• Once the claim has been verified you will receive your money back to the bank account you provided within 28 days.
• Please ensure you submit your claim no later than 05/03/25.

Promotional packs are available online as well as in-store at selected participating retailers; ASDA, Amazon, Morrisons, Sainsburys & TESCO.

Yes, you will need your receipt in order to claim your money back. Please keep your original itemised till receipt until you have received your money back as it may be required for further verification.  

Unfortunately, the Anchor Easy Squeezy Butter ‘Find Me Easy Peasy or your Money back’ guarantee offer is limited to one claim per person, email address, mobile number and per bank account. Please note that claims are limited to one per till receipt regardless of the number of Anchor Easy Squeezy products purchased.

The maximum amount you can be refunded is £3.35.

The offer is available on the qualifying Anchor Easy Squeezy 500ml Butter products featuring a promotional sticker.

Please check that you have entered all the mandatory fields correctly. If you are still having issues submitting your claim, please email us at support@anchor-butter-easy-peasy-guarantee.co.uk for further assistance.

After submitting your details on the promotion website, you will receive an email confirming whether your application was valid or invalid within 14 days.

Sorry to hear your till receipt has been rejected. Please check the email you received for further instructions on how to rectify your claim.

Unfortunately, till receipts may only be used once regardless of the number of Anchor Easy Squeezy Butter products purchased. Please ensure that your till receipt has not already been used in a valid claim by another member of your household before attempting to resubmit your claim. 

Receipts are only valid if they are dated between 07/07/24 and 19/02/25. Unfortunately, you will be ineligible if you purchase your Anchor Easy Squeezy Butter product outside of these dates.

The till receipt image provided doesn’t show the purchase of a qualifying Anchor Easy Squeezy Butter product from a participating retailer. Please visit anchorbutter.co.uk/guarantee to resubmit your claim, ensuring the image clearly shows the purchase of an Anchor Easy Squeezy Butter product, the name of the store and the date purchased.

Unfortunately, some details were missing or unreadable on the image you provided. Please check the image you provided and ensure that the entire receipt is legible from top to bottom, including all four corners. For longer receipts, scan or take pictures in sections and select them all when uploading. Please make sure that the store name, date of purchase, receipt number and product are legible in your image(s) and revisit anchorbutter.co.uk/guarantee to resubmit your claim.

Please ensure that the image is in a .png, jpeg, tiff, bmp or .pdf format (size limited to 10MB)  format. You can upload more than one within the same upload field box.

For full terms and conditions of the promotion please visit anchorbutter.co.uk/guarantee

Drop us an email to support@anchor-butter-easy-peasy-guarantee.co.uk and we’ll aim to respond within 3 working days.

We’re happy to hear you want to know more about us. Check out our website www.anchorbutter.co.uk and follow us on Instagram @anchor_dairy